Nasriddine.
عربي
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Portrait of M. Nasriddine
ABOUT

Operator first, marketer second

I started on the shop floor in Beirut, ran my own branding agency, then spent over a decade owning e-commerce for brands like Cosmaline, Abed Tahan, Antaki Group, Gardenia and Louzan in Lebanon and Saudi Arabia.

Most growth problems I see aren't ad problems. They're broken fulfillment, slow delivery or no visibility on stock and margin. I fix the operation, then scale it with paid media on Meta, Google, TikTok and Snapchat.

I also teach, including the official DMI certification course at Morgan International, and I'm building AdPac, an AI ads management service.

My Journey

  1. E-commerce Head
    Louzan · BBC, Saudi Arabia
    Owned the P&L, fulfillment, stock forecasting, delivery partners and OKRs. Hired and trained the team.
  2. E-commerce Manager
    Gardenia, Saudi Arabia
    Improved last-mile coverage, delivery time and order condition. Ran the sales plan, P&L and B2B outreach.
  3. Marketing & E-commerce Manager
    Antaki Group, Lebanon
    Planned and launched Home of Tomorrow, a sister e-commerce business in Saudi Arabia.
  4. E-commerce Manager
    Cosmaline · Malia Group, Lebanon
    Scaled from 70 to 700 orders a day, cut errors from 9% to 0.05%, wrote the SOPs and led a team of 37.
  5. E-commerce Manager
    Abed Tahan, Lebanon
    Reached 95% next-day delivery, cut errors from 11% to 1% and introduced third-party delivery.
  6. E-commerce Senior Executive
    Microcity, Lebanon
    Ran order preparation, packaging, delivery routes and customer complaints.
CREDENTIALS

Certifications & education

Certified by the Digital Marketing Institute, Google, Meta and HubSpot.

Digital Marketing Institute
FEATURED CERTIFICATIONCertified Digital Marketing Professional (CDMP)Digital Marketing Institute · UK & IrelandInstructor of the DMI certification course at Morgan International
EDUCATIONBA Business Management, AccountingArts, Sciences and Technology University in Lebanon (AUL)
Meta Certified Media Buying Professional badgeMeta Certified Media Buying ProfessionalMeta
Google Ads Certified badgeGoogle Ads CertifiedGoogle
Google Analytics Certified badgeGoogle Analytics CertifiedGoogle
HubSpot Content Marketing Certified badgeHubSpot Content Marketing CertifiedHubSpot Academy

Tools that help me hit your goals

Used together to plan, launch, track and scale.

Meta AdsFacebook & Instagram
Google AdsSearch, PMax, YouTube
TikTok AdsVideo & Spark Ads
Snapchat AdsSaudi reach
Amazon AdsSponsored ads